5 e-commerce platforms at a glance - Creating your own modular online shop 04/20/2022 | Tips for retailersMore and more consumers are choosing the option to buy online instead of running from one store to another. Read more
How to turn shopping into a moment of happiness - A guide to making customers happy 04/13/2022 | Tips for retailersThe pandemic has accelerated a change in shopping behaviour. Now it’s not only the younger target group, the digital natives, who appreciate the... Read more
What’s in store for the stationery sector? – An interview with Sonja Koschel and Eva Barth-Gillhaus 04/06/2022 | InterviewThe pandemic has resulted in a €2bn sales slump on the German market for paper, office supplies and stationery. But retail life goes on! Read more
5 SEO trends in 2022 - All you need to know about search engine optimisation 03/30/2022 | Tips for retailersPeople who run online shops know how important a good placement in the Google ranking is. But how does that work? Read more
Pentel stands for quality stationery from Japan - An interview with Michael Scholz 03/24/2022 | InterviewPentel is a manufacturer of stationery products for writing, drawing, marking, correcting, and archiving Read more
The green way to write! Eco-friendly writing utensils and accessories 03/16/2022 | Tips for manufacturerAnyone for whom the issue of sustainability is writ large because it means a lot to them will also ask themselves how they can write sustainably using... Read more
News from the world of pens 03/04/2022 | Tips for retailersWriting instruments let us express our personality through our handwriting. The latest trends in ergonomics, anti-microbial surfaces, and upcycling. Read more
Trade fairs help boost your image 02/23/2022 | Tips for manufacturerThese days, business is all about grabbing people's attention. Only companies that are successful in attracting customers' attention can successfully... Read more
Visibility at a click: Google My Business for retailers 02/17/2022 | Tips for retailersVisibility in Google Search yields potential customer contacts. Google My Business helps local retailers stick out from the competition in Google... Read more
Creative trends for the 2022 Christmas season 02/10/2022 | Tips for retailersGabriela Kaiser, owner of TRENDagentur, encourages retailers to order creative products in very good time for the 2022 Christmas season to avoid... Read more
How to turn a message into a PR story - Part 2 02/03/2022 | Tips for retailersPublic relations means placing good stories with appealing hangers-on. The rest is cultivating relationships with journalists, bloggers, influencers... Read more
Environmentally friendly ways of working in the office and from your own home - The new normal goes green 01/26/2022 | Tips for retailersThe pandemic has decided the rhythm of our lives for almost two years now. Like a catalyst, it set changes in motion and fuelled those that were... Read more
This is how press relations work in retail - Part 1 01/19/2022 | Tips for retailersYou have a new product range and would like to tell the whole world about it? You've put a lot of dedication and heart and soul into making your shop... Read more
Bags and accessories - organised by pattern 01/13/2022 | Tips for retailersPlastic bags are passé and so the fabric shopping bag has been making a comeback for years. And since we like to have our bags neat and tidy, the... Read more
SEO keyword research in 8 steps 01/13/2022 | Tips for retailersKeyword research is one of the first steps in the SEO process and an essential part of your SEO strategy. Before creating content for your website,... Read more
