InsightsTalks with Tony Sheridan: The changing e-commerce landscape 01/04/2021 | Industry insightsThe global creative, craft and hobby industry has a special role to play during the Covid 19 pandemic. Hobby and creative projects generate a lot of... Read more
InsightsTalks with Jörg Winter: Scoring points with sustainability in sales 12/28/2020 | Industry insightsHow can we increase the number of our customers? How can we turn visitors into buyers? How can we optimise turnover per customer? Read more
The new Generation Z in the crosshairs: School must-haves for teens 12/22/2020 | Industry insightsDigital is normal for Generation Z, the group who like to be described as digital natives. Yet, for today's 12 to 18-year-olds, analogue elements and... Read more
InsightsTalks with Caroline Zöller: Visual communication in the digital age 12/21/2020 | Industry insightsJoin the journey to retail concepts and digital applications that inspire customers. It’s about installations serving the need for information,... Read more
InsightsTalks with Judith Hellhake: The road to the digital point of sale 12/14/2020 | Industry insightsReaching out to customers digitally and giving them targeted support in the purchasing process: what’s behind it? Which digital medium suits your... Read more
InsightsTalks with Prof. Dr. Ayelt Komus: The pressure cooker that is coronavirus – What we can learn for the success patterns of the future 12/07/2020 | Industry insightsThe coronavirus pandemic has caused a lot of confusion in recent months. Established patterns of planning and control have been abandoned. Decisions... Read more
Stationery Design Trends 2021: An outlook 12/02/2020 | Industry insightsScarlet Opus, a British agency for lifestyle, consumer and design trends, has its finger on the pulse. Its trend agents have put together a richly... Read more
InsightsTalks with Dr Harald Käb: Think green - write green! 11/30/2020 | Industry insightsHow can the stationery trade react to the climate and plastics crisis, which has an enormous impact on media and consumers? What approaches can... Read more
In harmony with nature: right on trend stationery items 11/25/2020 | Industry insightsIn schools, offices and at home, environmental awareness and sustainability are playing an increasingly significant role, alongside design and... Read more
InsightsTalks with Svenya Scholl: Social Media as a modern sales channel for retail! 11/23/2020 | Industry insightsSocial networks have long since become part of consumers' everyday life. Browse, inform, buy - the boundaries in the online environment have become... Read more
InsightsTalks with Licensing International: trends in the licensing business 11/16/2020 | Industry insightsLicensed stationery generated sales of USD 8 billion in the global retail sector in 2019, while sales in the licensing business as a whole amounted to... Read more
Tools and sets inspire creativity – just what's needed for the art and hobby supplies sector 11/11/2020 | Industry insightsWhen the nights draw in, creative projects you can do at home are especially popular with young and old alike. The current pandemic reinforces... Read more
InsightsTalks with Frank Rehme: Covid-19 keeps us on our toes! 11/09/2020 | Industry insightsAs drastic as the consequences of the Covid-19 pandemic actually are, the progress that society and trade have made with this ‘digital booster’ within... Read more
Working effectively and with style: here are the office trends of today 10/28/2020 | Industry insightsAs a result of this all-pervading technologisation, the demand for tangible and haptic things in the office is growing. Read more
Pinterest – the insider tip for successful marketing 08/12/2020 | Industry insightsPinterest = pin + interest. And this is precisely what the platform is all about: users save content by pinning all kinds of images and videos to... Read more
