SEA 101: booking options, costs and goals 07/15/2022 | Tips for retailersSEA stands for search engine advertising, and that is precisely what it is. This includes, for example, text displays in search engine results and... Read more
From a shop to a DIY hangout: encourage customer creativity 07/07/2022 | Tips for retailersRetailers who turn their shop from an anonymous salesroom into a creative meeting point are rewarded with loyal customers who get to experience... Read more
Showcasing art supplies online - Here’s how to get it right 06/29/2022 | Tips for retailersStreaming has become more and more of a trend in recent years. The PBS industry can also benefit from this. Read more
Meet our partners: Soennecken eG 06/24/2022 | InterviewSoennecken eG, a cooperative of retailers, is partner to Insights-X 2022. In this interview, Margit Becker tells us how the cooperative aims to... Read more
How ergonomics succeed at the workplace 06/15/2022 | Industry insightsBoth employers and employees benefit from an ergonomic workplace. But what needs to be considered for this? Read more
“Our employees have ink in their blood” – an interview with edding 06/08/2022 | InterviewWhen your brand name takes on such a life of its own that it becomes the de facto umbrella term for an entire product group, you can’t have done much... Read more
SEA 101: a simple introduction to search engine advertising - Learn what it is, how it works and the benefits 06/01/2022 | Tips for retailersPeople welcome helpful offerings when looking for information. Search engine advertising is the key – an introduction to SEA and Google Ads. Read more
Beautiful writing as an experience 05/25/2022 | Industry insightsPeople’s enthusiasm for handlettering is often shared via social media sites or in workshops. Graphic designer Moira Schweiger also uses Instagram for... Read more
The FSC® trademark: a selling point for paper goods 05/12/2022 | Industry insightsThe FSC label stands for paper products from sustainable forestry. What companies should look out for when advertising with the FSC logo. Read more
Industry REPORT Paper, Office Supplies and Stationery 2022 05/04/2022 | Industry insightsThe pandemic hit the German market for paper, office supplies and stationery hard. In the two years of coronavirus, 2020 and 2021, sales slumped by a... Read more
Paper in the office: four green alternatives - An overview of virgin pulp paper, recycled paper and paper alternatives 04/27/2022 | Tips for manufacturerGermany ranks fourth1 on the list of the world’s biggest consumers of paper, right behind China, USA, and Japan. The use of paper in the office also... Read more
5 e-commerce platforms at a glance - Creating your own modular online shop 04/20/2022 | Tips for retailersMore and more consumers are choosing the option to buy online instead of running from one store to another. Read more
How to turn shopping into a moment of happiness - A guide to making customers happy 04/13/2022 | Tips for retailersThe pandemic has accelerated a change in shopping behaviour. Now it’s not only the younger target group, the digital natives, who appreciate the... Read more
What’s in store for the stationery sector? – An interview with Sonja Koschel and Eva Barth-Gillhaus 04/06/2022 | InterviewThe pandemic has resulted in a €2bn sales slump on the German market for paper, office supplies and stationery. But retail life goes on! Read more
5 SEO trends in 2022 - All you need to know about search engine optimisation 03/30/2022 | Tips for retailersPeople who run online shops know how important a good placement in the Google ranking is. But how does that work? Read more
