How retailers can win over their customers using social media 09/19/2018 | Tips for retailers"Social media? No thanks!" – That's the reaction of many retailers. A lack of know-how about the various channels and the time invested in them scare... Read more
Revitalising your shop on a shoestring 09/05/2018 | Tips for retailersA few years ago, there was a rule of thumb that stated that you should give your customers and yourself a renovation about every seven years so as to... Read more
10 things you should do as a trade visitor at a fair 08/29/2018 | Tips for retailersAre you going to a fair as a trade visitor and want to get the most out of your visit? We have put together a few tips for you. Read more
PR for stationery retailers: hit the headlines! 08/15/2018 | Tips for retailersIf you believe the saying from Hollywood, then even bad publicity is better than no publicity. In actual fact, however, just a handful of the smaller... Read more
Colour your business 08/08/2018 | Tips for retailersColour impacts the feel-good factor and buying behaviour of consumers. They guide us much more than we would think. There are colours that attract us... Read more
Shopping experience: guided discovery 07/11/2018 | Tips for retailersA customer enters a store looking for a tour of discovery. The retailer has the power to guide where this subconscious treasure hunt leads. After all,... Read more
Store design: how clever use of space and clear layouts encourage customers to linger 06/06/2018 | Tips for retailersWhy does a food market, with its many sights and smells, generate a stronger response in us than a dreary store with all the charm of a drab... Read more
Back-to-school – some last-minute tips 05/30/2018 | Tips for retailersThe month of August at the latest sees the stationery sector enjoying probably its highest turnover time of the year. From specialist retailers to... Read more
The entrance: How to truly welcome customers 05/09/2018 | Tips for retailersTo welcome customers means to give them a reception, rather than a rejection. Retail Designer Stefan Suchanek knows how specialist retailers can... Read more
