Visual Merchandising: From buying to staging
Shopping, shopping, shopping – surprising your customer with an emotional shopping experience calls for exciting merchandise. First of all: go... Read more
Shopping, shopping, shopping – surprising your customer with an emotional shopping experience calls for exciting merchandise. First of all: go... Read more
Our popular voucher booklet for Insights-X is available again and it represents yet another effective way that exhibitors can use to advertise their... Read more
At the InsightsTalks, experts open up new perspectives for specialist retailers. Programme preview of Insights-X, the trade fair for stationery and... Read more
We use greeting cards to show our appreciation for our loved ones. When we find a funny card in a shop, we're often on our way to the postbox to share... Read more
Writing Instruments Manufacturer’s Organisation (WIMO) is the association for the Indian stationery industry. In an interview with Rajesh Khubilal... Read more
It's an well-known problem: To make a product better, a new colour ist not enough. The strategic and methodological process of Design Thinking goes... Read more
Traders can use WhatsApp to catapult their customer communications into real time without sending out newsletters. Tips on the use of the instant... Read more
"Learn drawing with the drawing set from Schnaud" is the name of one hands-on-activity at the InsightsArena. Schnaud GbR is a young company that wants... Read more
The run-up to Christmas, a particularly busy period for brick-and-mortar retailers, is approaching fast and the year’s main occasion for in-store... Read more
Insights-X works closely with the industry, including associations such as EK/servicegroup. Susanne Heiduczek revealed more about the retailer... Read more
Complete your visit to Insights-X with an excursion to the historical old town of Nuremberg. It is worth a trip at any time of day or night. Read more
Generation Z poses new challenges for retailers. The OC&C study presents the preferences and characteristics of consumers born after 1998. Read more
In this interview Michael Purper Chairman of Prisma Fachhandels AG tells us about the advantages the association offers retailers . Read more
Craig De Souza is the Executive Director of the Association For Creative Industries UK (AFCI), an Insights-X cooperation partner. Read more
Customer invitations should be the number one priority when preparing for an expo. In the Visitor Marketing tutorial, exhibitors can find out how to... Read more