The importance of licensing properties 06/10/2021 | Industry insightsLicensed intellectual property has seen significant gains throughout the global pandemic. As consumers have had to cope with shelter in place... Read more
Facebook Shop for businesses: tips for your digital shop window 06/08/2021 | Tips for retailersWith a Facebook Shop, retailers do not only have a new sales channel. They can also use it to reach their customers online and increase their sales... Read more
The joy of gifting 06/02/2021 | Tips for retailersGiving a gift is pure joy. Especially if one happened to come across something small and quaint without pondering about it or looking for it for too... Read more
Strengthen customer loyalty with digital events 05/26/2021 | Tips for retailersWith curfews and restrictions on contact and travel, many planned events have been moved into the digital realm. The change of circumstances, however,... Read more
Paths to your own online shop 05/20/2021 | Tips for retailersOne’s own online shop? In the paper and stationery sector, certain businesses – especially small and medium-sized retailers – do not have one. But web... Read more
Industry boom through Corona - Interview with Anouk Pauwels, Red Robin Design 05/12/2021 | InterviewRed Robin Design is still very fresh in the stationery and bag industry. Nevertheless, the company from Belgium has already managed to secure... Read more
Special Award Ergonomics winner 2020 - Interview with Frank Herold, Hama GmbH & Co KG 05/11/2021 | InterviewThe Special Award Ergonomics has now gone into the second round. Together with the renowned German institute of health and ergonomics (IGR), the... Read more
Packaging4Future: reducing packaging in the retail sector 05/05/2021 | Tips for retailersPackaging waste is flooding our world and is also causing major problems in Europe. The European states are combating this flood of packaging with the... Read more
Retailers in the Era of Digital Darwinism 04/28/2021 | Tips for retailersDespite the many disasters that have come with Covid-19, the pandemic also brought a much-needed boost to digitalisation across all industries. Home... Read more
Emotive customer contact through all channels 04/21/2021 | Tips for retailersThe classic repeat customer is extinct. No virus is to blame for it, though, just the wide-ranging possibilities of the World Wide Web. Consumers hop... Read more
With Social Media through the pandemic - Interview with Alexandra Batsch, ONLINE 04/12/2021 | InterviewONLINE Schreibgeräte is one of the leading manufacturers of pens and accessories for school, office and leisure purposes. In our interview with... Read more
Live events in times of Covid-19: night at the stationery store 04/08/2021 | Tips for retailersIn times of Covid-19, live events and customer events in the store are difficult to plan. But just now is the perfect time to wow customers with... Read more
Summertime – how to bring a breath of summer into your shop 04/06/2021 | Tips for retailersWhether it’s a matter of a cheerful, colourful garden party, a beach house look or a touch of Caribbean flair…everyone has a different idea of what... Read more
Instagram shop for businesses: How retailers can generate more revenue 03/31/2021 | Tips for retailersSee > find interesting > buy. The Instagram shop combines three decisive steps in online shopping more seamlessly than most other social platforms.... Read more
Selling in times of COVID 03/24/2021 | Tips for retailersThe lockdown due to Covid-19 has driven many retailers to despair. Our guest author and sales coach Jörg Winter shares his motivation and anticipation... Read more
