Retail promotions series: turning the point of sale into a point of experience
More and more is being demanded of retailers: where once it was enough for them to sell, now they must also entertain. Read more
More and more is being demanded of retailers: where once it was enough for them to sell, now they must also entertain. Read more
The license market has a major impact on the PBS industry. But what are the current trends and how is the market changing? Read more
Today people do not only want personalized communication, but also products that are either personalized to show off properties or creativity, or... Read more
Instagram is a great tool for companies that want to reach a young target market and promote their products. Read more
There is a card for every imaginable occasion. However, when looking for a different way to to share birthday wishes or simply say thank you,... Read more
Lush green meadows in front of a blue mountain range or a blue sea on a bright sandy beach. These colourful descriptions create intense images in your... Read more
The weather is getting milder, sunshine is boosting the mood, the first buds are appearing and there are some tender blossoms to marvel at – spring... Read more
Conscious, sustainable consumption is becoming increasingly important. There are many ways to approach this, ranging from eco-friendly manufacturing... Read more
Karl Kallinger represents different companies also from the stationery industry and supports them in sales and marketing. Read more
From all possibilities and styles, three style worlds in particular are crystallizing for this year's season for the design of Christmas decorations... Read more
DIY is the trendy again. Ever more kits are helping people to take their first tentative steps with a new technique, offering them a huge amount of... Read more
In just 5 years, Insights-X has matured into an international brand expo – which is why it has become a fixed date for leading purchasing... Read more
Have you ever been Christmas shopping in New York and seen how children and adults smush their noses against the shop windows while browsing? Read more
The Insights-X 2019 ist over. Time to sit back and review this year's expo activities. Read more
Anyone can be creative. This is the motto of "SchreibBar" in Berlin. The handicraft and stationery shop attracts and binds customers with its hands-on... Read more