Listen to experts and take home with you knowledge, inspiration and practical tips for the day-to-day running of your business. That's what our new format – the InsightsTalks – offers. Situated in the InsightsArena in Hall 3C, all visitors will find compact and free talks on topics such as visual merchandising, sales training and "Back to School" in a small group and a relaxed atmosphere.
Sabine Gauditz , Arte Perfectum, Expert in visual retail marketing, Nuremberg
Emotional product presentations make passers-by aware of the shop's competence, catch the attention of shoppers and tempt them to make purchases. Product images generate a shopping atmosphere and additional sales.
Sabine Gauditz is an expert in visual retail marketing and author of the German book "Schaufenster als Spiegel der Geschäfte" (The shop window as the mirror of the shop). Her consulting firm for visual marketing, Arte Perfectum, focuses on practical solutions delivered in presentations, seminars, workshops and in-house consulting sessions.
Eyk Nölte, Owner of SchreibBar, Berlin
These days, just selling products is no longer enough to retain customers. A varied programme consisting of readings, creative workshops and perhaps a wine tasting, as well as advertising using modern media such as Facebook and others prevents customers from turning to online shopping and discount stores.
Eyk Nölte has been in the mail order business since 1995 and in high street retail since 2011. He owns two stationery shops in Berlin-Hellersdorf. The SchreibBar offers everything related to textbooks, school and office supplies, stationery, art supplies and printing services. A good relationship with customers is the top priority here.
Nico Wutschijewitsch, CEO Effektiv Online-Marketing GmbH, Stuttgart
Did you know that over 50% of the German population can be reached via YouTube or that 80% of Instagram users follow a company? Social media has become indispensable in 2019. In our presentation, we will provide you with important insights, tips and approaches regarding how to get off to a good start with social media and build a bridge to e-commerce.
Nico Wutschijewitsch is CEO of the digital marketing agency Effektiv, where he is responsible for strategic customer care and development. He has personally had over 10 years' experience with stationery and office supplies and has been active in digital marketing and e-commerce since 2006.
Stefan Meyer, Steffens Trade Consulting, Stolberg
The school market is on the move:
Stefan Meyer has been studying retail structures in the stationary and office supplies, book and creative market for 18 years. His service profile includes publications, seminars, product range concepts and on-site consulting.
Marcel Warnt, Owner of schwubbs, Naumburg
Marcel Warnt has been running the creative shop “schwubbs" in Naumburg/Germany with four employees since 2004. The shop offers everything that makes the heart of a hobbyist beat faster, not only classic hobby articles but also many trendy products. The 200 to 250 workshops and join-in activities per year for adults and children are a focal point in his shop.
In an age in which everything is also available online, you can set yourself apart from the crowd with expert advice. There is no better way to bring the positive characteristics of a product to the customer than in the context of a workshop or a hands-on campaign. The lecture is intended to encourage owners of specialist shops to offer activities to engage their customers.
Nico Wutschijewitsch, CEO Effektiv Online-Marketing GmbH, Stuttgart
Did you know that over 50% of the German population can be reached via YouTube or that 80% of Instagram users follow a company? Social media has become indispensable in 2019. In our presentation, we will provide you with important insights, tips and approaches regarding how to get off to a good start with social media and build a bridge to e-commerce.
Nico Wutschijewitsch is CEO of the digital marketing agency Effektiv, where he is responsible for strategic customer care and development. He has personally had over 10 years' experience with stationery and office supplies and has been active in digital marketing and e-commerce since 2006.
Jörg Winter, Owner of Jörg Winter • Inspiration for success, Hamburg
Be prepared to break new ground. That's how you attract more people to your shop. Turn visitors into paying customers. Increase per-head sales. The no go's in the shop. Only real examples of successful retailers are presented.
Jörg Winter is a coach and trainer for specialist retailers. For 30 years he has been supporting entrepreneurs and their teams on their journey to becoming successful, modern businesses. He focuses on team building, executive coaching and sales training.
Nico Wutschijewitsch, CEO Effektiv Online-Marketing GmbH, Stuttgart
Did you know that over 50% of the German population can be reached via YouTube or that 80% of Instagram users follow a company? Social media has become indispensable in 2019. In our presentation, we will provide you with important insights, tips and approaches regarding how to get off to a good start with social media and build a bridge to e-commerce.
Nico Wutschijewitsch is CEO of the digital marketing agency Effektiv, where he is responsible for strategic customer care and development. He has personally had over 10 years' experience with stationery and office supplies and has been active in digital marketing and e-commerce since 2006.
